From the depth of grassland to the world stage, Spirulina of Ertuoqnarhi has become “Oriental Nutritional Treasure” in the eyes of European and American consumers with the image of “Natural, Pure and High Protein”. In 2020, it will be listed in the protection list of Geographical Indication Agreement of China and Europe, and in 2024, the products will be exported to more than 20 countries, such as the United States, Germany, Japan, etc., covering 35% of the global spirulina market. In response to overseas demand, the enterprise has developed diversified products such as high-purity algae powder, instant algae tablets, algal blue protein powder, etc., which are widely used in the fields of health food and biomedicine.
On the road of brand internationalization, Ertuoqi and the enterprise collaborate and innovate: it builds a joint research center of biomedicine with Zhejiang University, develops high value-added products such as algal blue protein oral liquid and natural blue pigment; and directly connects with the overseas resources through the promotional meetings such as Zurich in Switzerland and Heidelberg in Germany. Nowadays, the annual output value of spirulina in Ertuoqnarhi exceeds 500 million yuan, and the ecological endowment and scientific and technological innovation of the golden production area are writing the industrial legend of transforming “green mountains” into “golden mountains”.